Case studies that healthcare professionals believe.
We turn real customer results into case studies that read like evidence, not advertising. Physicians shape every one, and each is built for medical, legal and regulatory (MLR) review.
Founded by two physicians with MBAs. For healthcare and life sciences companies.
What is a case study?
A short, evidence-backed account of how a real customer used your product and what changed. It names the problem, shows the measured result and states the limits. Physicians shape it, so a clinician or reviewer can check every claim.
The problem
What wasn’t working, with a baseline.
The change
What the customer did with your product.
The result
What moved, how it was measured, over what period.
Why get a case study?
Whoever you are talking to in healthcare, the question is the same: what happened, and can I check it? A case study answers both.
Health systems and providers
Show executives, procurement and value analysis committees the operational and financial return at a site like theirs.
Payers
Give formulary and coverage committees cost, utilization and budget-impact evidence.
Partners
Show pharma business development and health system partners that you can deliver.
Investors
Show traction through real milestones, pilots and partnerships.
One customer interview feeds
- a sales sheet
- a deck slide
- a LinkedIn post
- pull quotes
- an email snippet
- a short video script
Why physician-led matters
Evidence, not advertising
Healthcare buyers weigh evidence for a living. A case study shaped by physicians reads as evidence a reviewer can check.
Built for review
Many health systems won’t let vendors name them, and legal and communications review can be slow. We plan for that from the first draft: anonymized-but-verified formats, clinician-level quotes, and every claim tied to a source.
We ask the follow-up questions
We understand the science and how a product fits into care delivery. We find the outcome that matters and flag overstated or unsupported results before they are published.
Who writes your case study
Your case study is written by our team, which combines training in health science and in business. We check every claim against its source, and we flag results that are overstated or unsupported before anything is published.
Our team’s expertise describes how we review evidence. It is not an endorsement of any client’s product, and nothing we publish is medical advice.
How it works
- Scope. We confirm your goal, audience, product, regulatory status and the evidence you have.
- Interview. We interview your customer champion and capture baselines, results, time frames and methods.
- Draft and substantiate. We write the case study with a claim table: each statement, its source and its status.
- Review and deliver. You and your reviewers get a review-ready packet. Then we produce the sales sheet, slide, post and quotes.
Example claim table
| Claim | Source | Status |
|---|---|---|
| [Statement] | [Source ID, page] | Verified |
| [Statement] | [Source ID, page] | Needs confirmation |
| [Statement] | [Source ID, page] | Remove |
See how a case study is built
Three samples in three formats: an interview, an evidence brief and a data-led value story. Each shows the structure, the evidence we require and the limits we state. Every client, person and figure in them is fictional.
Customer success story
Fictional sample. Wrenfield Health, Linnet and every person, quote and figure below are invented to show our format. They are not real results.
For: Hospital executives, procurement, CFOsProves: Operational and financial returnFormat: Interview, three voices
"The camera wasn't the hard part." Wrenfield Health on its first year of virtual nursing
On four medical-surgical units, patients left 51 minutes sooner after their discharge order, and agency nurse hours fell 54%, more than three times the drop on the system's other med-surg units. The program covered its costs in year one. Three leaders explain how, and what they would change.
In spring 2025, Wrenfield Health, a three-hospital community system, added virtual nurses to four medical-surgical units with 128 beds. Experienced registered nurses (RNs) working from a central hub now handle admission interviews, discharge teaching and medication education by two-way video. Bedside nurses keep all hands-on care, and staffing ratios did not change.
We asked three people who ran the rollout what changed, what it cost and what they would tell a peer.
In their words
Renata Alves, DNP, RN, Chief Nursing Officer
What problem were you trying to solve?
"Our med-surg nurses spent a big share of every shift on admission and discharge paperwork. Turnover was 22%. We filled the gaps with agency nurses at about twice the hourly cost of our own staff."
Why virtual nursing, and not just more hiring?
"We couldn't hire our way out. We compared three options: larger sign-on bonuses, a bigger float pool and virtual nursing. Only virtual nursing took work off the bedside nurse instead of adding another person to a short-staffed unit."
How long did it take?
"Twelve weeks from contract to the first unit, and twenty weeks to all four. The camera wasn't the hard part. The workflow was. We rewrote who does what at admission and discharge, line by line, with our nurses in the room."
Marcus Bell, BSN, RN, Nurse Manager, 5 West Medical-Surgical
How did your nurses react?
"Skeptical. A few thought it was surveillance. So we wrote the camera rules with them: the camera stays off unless a virtual nurse is in a session, a chime sounds before it turns on, and patients can say no."
What changed on a typical shift?
"An admission interview used to take about 45 minutes of a bedside nurse's time. Now the virtual nurse takes the history and the medication list by video. Admission documentation finished within four hours went from 63% to 91%." [S1]
What didn't work?
"Nights. There wasn't enough admission and discharge volume overnight to keep a virtual nurse busy. By month four, we moved those hours to days and evenings."
"My knees retired. My judgment didn't."
Laura Brennan, CPA, Chief Financial Officer
How did you measure the return?
"Cash only. I set agency and overtime spending on the four units against every dollar the program cost: the virtual nurses' salaries, the license, the in-room hardware, IT time and training. Year one came out about $225,000 ahead." [S4]
Agency use was falling on your other units too. How did you handle that?
"We compared against our three other med-surg units, which cut agency hours 17% with no virtual nursing. We credited the program only with the drop beyond that. And we counted only the premium. Those shifts were still worked, by our own nurses instead of agency nurses."
What about turnover?
"Against the trend on our other units, about 10 fewer nurses left. HR puts the cost of replacing a nurse near $56,000, so that's roughly $0.58 million. It's an estimate, not cash, so it isn't in the $225,000." [S3]
A reviewer asks: Are estimated savings mixed in with cash?
Answered in the piece: No. Turnover is valued separately and labeled as an estimate.
What they would tell a peer
- Write the camera rules with your nurses before go-live.
- Staff virtual nurses for your admission and discharge peaks, not around the clock.
- Pick your comparison units before you start, so the results hold up in front of your board.
Read this before you quote us
- Four units at one health system, over 12 months. A before-and-after comparison, not a randomized trial.
- Agency use fell on the comparison units too. The cash result counts only the difference.
- A discharge lounge opened at the main hospital in month seven and may account for part of the faster departures.
- The turnover value comes from HR's replacement-cost model and is not in the cash figure.
A reviewer asks: Did each speaker approve their quotes?
How we handle it: Every speaker signs off on their quotes in writing, and any edit for length is marked for their approval. In this sample, the speakers and quotes are invented.
About
Wrenfield Health is a fictional three-hospital community health system. Linnet is a fictional virtual nursing platform from Linnet Health. It is clinical communication software, not a medical device. Linnet Health commissioned this case study, and Wrenfield received no payment or discount for taking part. All names, quotes and figures in this sample are invented.
Sources (as they would appear in a real piece)
- [S1] Wrenfield electronic health record (EHR) timestamps for the four units: discharge order to departure, and admission documentation, 12 months before and after go-live
- [S2] Workforce management system: agency and overtime hours for seven med-surg units, four in the program and three for comparison
- [S3] Human resources: RN departures and average headcount for the program and comparison units
- [S4] Wrenfield finance department: cash-basis analysis of agency and overtime premiums against all program costs, year one
- [S5] Incident reporting system: falls with injury per 1,000 patient days
- [S6] Recorded interviews with R. Alves, M. Bell, D. Carter and L. Brennan, with timestamps
Clinical or real-world evidence story
Fictional sample. Kestrel Bay Stroke Network, Ocluva and every person, quote and figure below are invented to show our format. They are not real results.
For: Clinicians, key opinion leaders, value analysis committeesProves: Clinical benefit in practiceFormat: Evidence brief built around a pathway timeline
Real-world evidence brief
What 300 thrombectomy cases showed about stroke transfer times with Ocluva in routine care
At a glance
- Design
- Before-and-after review of a prospectively maintained stroke registry
- Setting
- One comprehensive stroke center (the hub) and five primary stroke centers (the spokes)
- Product and status
- Ocluva, radiological computer-aided triage and notification software (a real FDA-cleared category; this product is fictional). Notification only; not for diagnosis
- Patients
- 300 adults with an internal carotid artery (ICA) or proximal middle cerebral artery (M1) occlusion treated with thrombectomy: 142 before, 158 after
- Periods
- 12 months before go-live, and 12 months after a one-month run-in
- Follow-up
- 90 days
Key points
- Question:
- After Ocluva went live across a six-hospital stroke network, did patients with a large vessel occlusion (LVO) reach thrombectomy sooner?
- Findings:
- In 300 thrombectomy cases, median time from CT angiography (CTA) to stroke-team notification fell from 24 to 6 minutes. At spoke hospitals, median door-in-door-out time fell from 141 to 112 minutes. Symptomatic hemorrhage rates did not differ.
- Meaning:
- Faster notification was associated with faster transfers. A before-and-after design cannot show that the software caused the change, and the review was not powered for 90-day outcomes.
A reviewer asks: Does the wording match the design?
Answered in the piece: It says "associated with," not "reduced," and makes no outcome claim.
The pathway, minute by minute
Before go-live: Imaging 27 minutes, Notification 24 minutes, Acceptance 21 minutes, Transport and departure 69 minutes; total 141 minutes. After go-live: Imaging 25 minutes, Notification 6 minutes, Acceptance 14 minutes, Transport and departure 67 minutes; total 112 minutes. Change: Imaging −2, Notification −18, Acceptance −7, Transport and departure −2; total −29 minutes.
- Change
- Imaging
- −2
- Notification
- −18
- Acceptance
- −7
- Transport and departure
- −2
- Total
- −29 min
Fictional sample data. Each boundary is the median of that timestamp, so segments do not add exactly.
Most of the gain came at notification: the hub team now hears about a suspected LVO minutes after the CTA, and accepts the transfer sooner. Time from acceptance to departure barely moved, so transport is the next target.
Endpoints
Times are medians with interquartile ranges (IQR). Door-in-door-out runs from arrival at a spoke emergency department (ED) to departure for the hub. Door-to-groin runs from hub arrival to arterial puncture.
| Endpoint | Before | After | Difference (95% CI) | p | Clinically meaningful? |
|---|---|---|---|---|---|
| CTA to stroke-team notification, all patients | 24 min (15–39), n = 142 | 6 min (4–10), n = 158 | −18 min (−23 to −14) | <0.001 | Process step; no threshold set |
| Door-in-door-out, transfers | 141 min (104–173), n = 81 | 112 min (91–140), n = 92 | −29 min (−44 to −18) | <0.001 | Yes: the whole interval clears the 15-minute threshold |
| Door-to-groin puncture, direct arrivals | 88 min (68–112), n = 61 | 72 min (57–97), n = 66 | −16 min (−30 to −4) | 0.02 | Uncertain: the interval spans the threshold |
| Functional independence at 90 days (modified Rankin Scale 0–2) | 40.8% (58 of 142) | 46.2% (73 of 158) | +5.4 points (−5.8 to 16.3) | 0.35 | Not powered to tell |
| Symptomatic intracranial hemorrhage | 4.9% (7 of 142) | 4.4% (7 of 158) | −0.5 points (−5.9 to 4.6) | >0.99 | No difference detected |
Before the review began, the network's stroke committee set 15 minutes as the smallest change in a treatment time it would call clinically meaningful [S4]. Medians were compared with the Mann–Whitney test, with bootstrap 95% confidence intervals (CI) for the difference; proportions with chi-square or Fisher's exact tests and Newcombe intervals [S1, S2].
A reviewer asks: Are statistical and clinical significance kept apart?
Answered in the piece: Yes. p-values and the clinical threshold sit in separate columns, and the threshold was set before anyone saw the data.
How the software performed
In the 12 months after go-live [S3]:
- Ocluva analyzed 2,846 CTA scans and sent 412 alerts.
- 318 alerts (77%) were confirmed ICA or M1 occlusions on the radiologist's read; 94 (23%) were not.
- 23 of 341 confirmed occlusions (7%) had no alert. Their care followed the usual pathway, because the radiologist's read runs unchanged, in parallel.
- Nine of those 23 patients went on to thrombectomy. They are counted in the after group.
What this review cannot tell you
- Cause. A before-and-after comparison picks up anything else that changed. Teams also knew their times were being tracked.
- One staffing change overlapped. The hub added a second overnight neurointerventionalist in month nine. Excluding months nine to twelve, the door-in-door-out gain held at −29 minutes (95% CI −44 to −17). The door-to-groin gain shrank to −10 minutes (95% CI −24 to 5).
- Outcomes. The review was not powered for 90-day function or mortality. The 5.4-point difference in functional independence may be chance.
- Case mix. Groups were similar in age (median 71 and 70), stroke severity (median National Institutes of Health Stroke Scale score 15 and 16) and share of transfers (57% and 58%). Unmeasured differences may remain.
- Device accuracy. Performance was measured against routine radiologist reads, not a blinded expert panel.
Clinician perspectives
"We used to spend the first 20 minutes on the phone finding the right person. Now the images are on my phone before the spoke radiologist finishes the read."
"The software sped up the call. It didn't speed up the helicopter."
Regulatory status and About
Ocluva is a fictional product from Ocluva Health, and no FDA clearance is claimed for it. In this sample it stands in for FDA-cleared radiological computer-aided triage and notification software. It flags CTA scans with a suspected ICA or M1 occlusion and notifies the stroke team in parallel with standard image review. It does not mark findings on the image or remove cases from the reading queue, and it is not for diagnosis. Clinicians decide on treatment from the full imaging and clinical exam.
Kestrel Bay Stroke Network is a fictional network of one comprehensive stroke center and five primary stroke centers. Ocluva Health commissioned this brief, and the network pays the standard license fee. No clinician was paid for taking part, and neither quoted physician has a financial relationship with Ocluva Health. All names, quotes and figures in this sample are invented.
A reviewer asks: Does the claim stay within the cleared indication?
Answered in the piece: Yes. It describes notification and timing only, and "not for diagnosis" sits beside the product description.
Sources (as they would appear in a real piece)
- [S1] Kestrel Bay stroke registry: timestamps, patient characteristics and 90-day modified Rankin Scale scores
- [S2] Spoke ED and transfer-center logs: arrival, transfer acceptance and departure times
- [S3] Ocluva alert log matched to final radiologist reports, 12 months after go-live
- [S4] Stroke committee minutes recording the 15-minute threshold, dated before the review began
- [S5] Recorded interviews with T. Ferreira and A. Grant, with timestamps
Health economics and value story
Fictional sample. Copperleaf Health Plan, HeartStead and every person, quote and figure below are invented to show our format. They are not real results.
For: Payers, formulary committees, employersProves: Cost, budget impact and returnFormat: Data-led, numbers first
HeartStead and the cost of heart failure: what Copperleaf Health Plan found over 12 months
$73 net savings per member per month (PMPM), after paying the $95 PMPM program fee. Medicare Advantage members with heart failure, 1,146 enrolled and 1,146 matched, 12 months after enrollment [S1–S3].
- Net savings
- $73 PMPM
- Return per $1 of program fee
- $1.77
- Admissions vs expected
- 138 fewer per 1,000 member-years (−14%)
- Break-even
- 76 fewer per 1,000 member-years
At month six, 74% of enrolled members were sending readings at least five days a week [S5].
A reviewer asks: Is the headline net or gross?
Answered in the piece: Net. The program fee comes off before any savings figure appears.
Both groups improved. The gap is the program.
Matched members: from 1,398 to 962, a drop of 436. Enrolled members: from 1,412 to 838, a drop of 574. Enrolled members had 138 fewer admissions beyond the drop expected without the program.
Fictional sample data. Matched difference-in-differences, 1,146 members per group.
Every member in both groups had just been in the hospital, so admissions fell in both groups the next year, partly by chance (regression to the mean). The program's effect is the extra drop: 138 admissions per 1,000 member-years (95% CI 75 to 201).
Where the $73 comes from
Fewer admissions +$162; Fewer skilled nursing days +$20; Fewer ED visits +$14; More outpatient visits −$8; More Part D medicines −$20; Gross savings $168; Program fee −$95; Net savings $73.
Green adds savings, red offsets them, grey shows the totals.
Fictional sample data. Difference-in-differences against matched members, unit costs from plan claims.
Fewer admissions carry most of the savings. More outpatient visits and medicines offset part of it, consistent with closer follow-up.
What would change the answer
| Scenario | Net savings PMPM |
|---|---|
| Base case | $73 |
| Admissions effect at the low end of its 95% CI (75 fewer) | −$1, break-even |
| Admissions effect at the high end (201 fewer) | $147 |
| Cost per admission 20% lower ($11,280) | $41 |
| Cost per admission 20% higher ($16,920) | $106 |
| Program fee 20% higher ($114 PMPM) | $54 |
| Pharmacy increase doubled ($40 PMPM) | $53 |
| No effect on skilled nursing or emergency department (ED) use | $39 |
Holding the other effects constant, the program breaks even when it prevents 76 admissions per 1,000 member-years. Copperleaf saw 138, but the low end of the confidence interval sits right at break-even.
A reviewer asks: Would the result hold if the assumptions changed?
Answered in the piece: In every scenario but one. At the low end of the admissions estimate the program only breaks even, and the piece says so.
Budget impact per 1,000 member-years
| Line | 12 months |
|---|---|
| Program fees | $1.14 million |
| Gross savings | $2.02 million |
| Net savings | $0.88 million |
| Admissions avoided | 138 |
Copperleaf's own year covered 1,067 member-years and came to $0.94 million net.
Method
| Item | Detail |
|---|---|
| Perspective | Health plan: Medicare Advantage with Part D drug coverage |
| Time horizon | 12 months after enrollment; members enrolled January to June 2025 |
| Population | Members with heart failure and at least one heart failure admission in the prior 12 months: 3,410 eligible, 1,212 enrolled, 1,146 analyzed after excluding 66 in hospice or with under 90 days of coverage |
| Comparison | 1,146 eligible members who did not enroll, matched one to one on age, sex, dual eligibility, risk score, prior-year admissions and cost, heart failure type, kidney disease and region |
| Design | Difference-in-differences: the change in enrolled members minus the change in matched members |
| Costs | Change in use times Copperleaf's 2025 paid amounts: $14,100 per admission, $590 per skilled nursing day, $1,450 per ED visit and $160 per outpatient visit. The Part D change comes straight from claims |
| Counted | Admissions, skilled nursing days, ED visits, outpatient visits, Part D drugs and the program fee |
| Not counted | Member out-of-pocket costs, plan administration, quality-rating effects and anything after 12 months |
| Analysis | Copperleaf's health economics team, with the method reviewed by an independent actuary |
A reviewer asks: Which cost items were counted, and which were left out?
Answered in the piece: Both lists sit in the method box, beside the cost year and the unit cost per admission.
Limits
- Members chose to enroll. Matching cannot balance motivation or family support, which may inflate the effect.
- One plan, one region, 12 months. Whether the effect lasts beyond a year is unknown.
- Deaths were similar (8.1% and 8.6%), and the analysis was not powered for mortality.
- Unit costs and the program fee are Copperleaf's. Other plans should rerun the model with their own.
Voice
"Everyone we enrolled had just been in the hospital, so we knew both groups would look better a year later. The only number we cared about was the gap."
About
Copperleaf Health Plan is a fictional Medicare Advantage plan. HeartStead is a fictional home heart failure monitoring program from HeartStead Health. Members get a connected scale and an FDA-cleared blood pressure monitor, and nurses review the readings and call members. The software sorts readings for nurse review and does not make treatment decisions. HeartStead Health commissioned this case study, and Copperleaf received no payment for taking part. All names, quotes and figures in this sample are invented.
Sources (as they would appear in a real piece)
- [S1] Copperleaf enrollment and eligibility files, January 2025 to June 2026
- [S2] Copperleaf medical and Part D claims, 12 months before and after each member's enrollment, paid through September 2026
- [S3] Copperleaf health economics team: matching and difference-in-differences analysis, with the actuary's review memo
- [S4] HeartStead contract: program fee per member per month
- [S5] HeartStead engagement log: days with readings per member per week
- [S6] Recorded interview with P. Raman, with timestamps
We also write provider implementation stories, investor and partner proof, and patient stories (only with signed patient authorization).
Let’s talk about your next case study.
Send a short note about your product and the customer result you want to show.
Something was missing, so we couldn’t send that. Check the fields and try again, or email us at hello@example.com.
What to expect
- Send the form.
- We reply within one business day.
- A 30-minute call about your product and the customer result you want to show.
- We tell you whether a case study fits, and what evidence we would need.